Strategy and innovation in mobility

Garant předmětu:

Lecturer:

Tutor:

Supervisor:

Department of Vehicle Technology

Synopsis:

Introduction to innovation, definition. Innovation strategy. Innovation life cycle and ecosystem, main sources and funding opportunities. Successful innovation project, KPIs, budget; co-financing, evaluation. Sprint method and its use. Innovative business model - main patterns and examples, design, strategy, processes and outlook (business plan and possibilities of use). Creating an innovation strategy. Customer and value map, design and testing.

Requirements:

not specified

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

The aim is to give students an overview of the types of innovations and their basic characteristics, especially in the areas of mobility and startups and the suitability of various innovations and projects within the given conditions. Students will get acquainted with their strategy, life cycle, financing, implementation, and startups principles.

Study materials:

• Innovation and Entrepreneurship, Peter F. Drucker, 2006

• The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators, Jeffrey H. Dyer, Hal B. Gregersen, Clayton M. Christensen, 2019

• Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, W. Chan Kim & Renée Mauborgne, 2015

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans:

• LED bak.prez.20/21 angličtina (compulsory elective course)
• LED bak.prez.21/22 (skok do 3.r.) (compulsory elective course)
• ITS bak.prez.21/22 (skok do 3.r.) (compulsory elective course)
• DOS bak.prez.21/22 (compulsory elective course)
• ITS bak.prez.21/22 (compulsory elective course)
• LED bak.prez.21/22 (compulsory elective course)