Application of Marketing Tools in Transport Industry

Garant předmětu:

Lecturer:

Tutor:

Supervisor:

Department of Smart Cities and Regions

Synopsis:

Strategic marketing plans. Implementation of marketing campaigns. Branding and brand promotion. Multimedia presentations. Direct marketing and related lead generation campaigns.

Requirements:

not defined

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

The aim of the course is an application of marketing tools and skills for the direct usage in transport industry.

Study materials:

ŘEZNÍČEK, B., ŠARADÍN, P. Marketing v dopravě. Praha: Grada, 2001. Manažer. ISBN 80-247-0051-4. - doporučená

KOTLER, P., KELLER, K. Marketing management (4. vydání). Praha: Grada, 2013. ISBN 978-80-247-4150-5. - doporučená

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans: