Bussiness and Innovation Strategies

Course guarantor:

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Department of Management and Economics

Synopsis:

This Ph.D. course is focused on procedures, techniques and methods for analysis and synthesis used for definition of business and innovation strategy, which are crucial for effective development of business based on cutting edge technologies. Attention is focused on procedures and methods that are applicable in business practice and which can be the basis for efficient creation, implementation and control of a business and innovation strategy.

The role and mission of strategic management and strategic planning in an organization

Definition of strategic goals and application of the Balanced Score Card methodology in the organization

Analyses of the micro and macro business environment. Analysis of the company's internal environment for stratégy formation

Process of building business strategies

Process of evaluation and selection of business strategies, business case definition

Conditions for the implementation of business strategy, control of the implementation of business strategy

Importance of innovation for the enterprise and its link to business strategy, levels of innovations

Current key innovation trends forming the present and future of industry - disruptive technologies

Lifecycle of innovation and its phases

Management of innovations and its phases - innovation as a project

Evaluation of innovation strategies and risk assessment

Intellectual property protection and technology transfer

Requirements:

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Study materials:

KOTLER, Philip, KELLER, Kevin Lane: Marketing management. Grada Publishing, 14. vydání, Praha 2013, ISBN 978-80-247-4150-5

TUSHMAN, Michael, ANDERSON Philip. Managing strategic innovation and change: a collection of readings. New York: Oxford University Press, c1997. ISBN 978-0195100112.

KIM, W. Chan a MAUBORGNE Renée. Blue ocean strategy: how to create uncontested market space and make the competition irrelevant. Boston, Mass.: Harvard Business School Press, c2005. ISBN 978-1-59139-619-2.

SCHRAGE, Michael. The innovator's hypothesis: how cheap experiments are worth more than good ideas.

Cambridge, Massachusetts: The MIT Press, [2014]. ISBN 978-0-262-02836-3. 4.

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Further information:

No time-table has been prepared for this course

The course is a part of the following study plans: