Strategies of Entering New Markets

Vztahy:

It is not possible to register for the course G16E0401 if the student is concurrently registered for or has previously completed the course 32ME-P-SENM-01 (mutually exclusive courses).

The requirement for course G16E0401 can be fulfilled by substitution with the course 32ME-P-SENM-01.

Garant předmětu:

Lecturer:

Tutor:

Supervisor:

Institute of Management Studies

Synopsis:

The choice to internationalize; the various entry modes; impact of international activity on the business plan; the export plan; the marketing plan; the implementation; relations with partners; follow up and the results.

Requirements:

Some practical experience of the industry

Syllabus of lectures:

OUTLINE AND SYLLABUS

1. Introduction

Important issues in international trade

History and present state of world trade flow

Current organization of international trade: WTO, Regional trade agreements, major stake-holders, etc. Short typology of trading companies

2. Preparing oneself to go abroad

Carrying out a diagnosis of the trading company: experience of international trade, reasons for foreign expansion, strengths and weaknesses in action

Tariffs and non-tariff barriers to trade

Protection and imperfect competition (tariffs, quotas, certification processes and sanctions)

Looking for strategic information to organize a successful transfer of company s assets

Market selection: how and why?

Pro and cons of government intervention

3. Defining the business plan

Integrating risk factors: exchange rates, international banking and others

Price definition

Export administration

The operational plan and implementation follow-up

Syllabus of tutorials:

OUTLINE AND SYLLABUS OF THE EXERCISES

The course is based on the use of information from various industrial companies (interviews, videos, economic journal articles) and case studies. In addition, the students will have to launch an international project which will have to be as close as possible to reality. This project will be judged on the basis of its realism and the feasibility of the recommended solutions.

Study Objective:

Make participants understand challenges and issues linked to globalization and their influence on international business, help them compare and contrast cultural, legal and economic systems and their impact on the approach of international trade, lead them to discover different types of development strategies and their implementation (entry modes, strategic partnerships, approach of stake-holders, etc.). At the end of the course, the participants will be able to imagine the various choices facing the company at each important stage of its internationalization policy and to estimate their advantages and disadvantages in a pragmatic approach.

Study materials:

SOURCE MATERIAL

Export Import Management, Justin Paul, Rajiv Aserkar, OUP India; 2nd edition,

2013

Mastering Import and Export Management, Thomas A. Cook Kelly Raia,

AMACOM, 3rd edition, 2017

International Marketing and Export Management, Gerald Albaum, Â Edwin Duerr,

Pearson Education, 2008

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans:

• N-PRI-CP prezenční navazující studium od 20/21 Financial Management (compulsory elective course)
• N-PRI-CP prezenční navazující studium od 20/21 Process Management (compulsory elective course)
• N-PRI-CP prezenční navazující studium od 20/21 Project Management (compulsory elective course)
• N-PRI-CP prezenční navazující studium od 20/21 Regional Studies (compulsory elective course)
• N-PRI-CP prezenční navazující studium od 21/22 Financial Management (compulsory elective course)
• N-PRI-CP prezenční navazující studium od 21/22 Regional Studies (compulsory elective course)
• N-PRI-CP prezenční navazující studium od 21/22 Process Management (compulsory elective course)
• N-PRI-CP prezenční navazující studium od 21/22 Project Management (compulsory elective course)
• IPM Compulsory Courses (compulsory elective course)
• Process Management, prezenční - 22/23 (compulsory elective course)
• Financial management, AR 22/23, prezenční forma (compulsory elective course)
• Regional Studies, prezenční forma, AR 22/23 (compulsory elective course)
• Project management, prezenční forma, AR 2022/2023 (compulsory elective course)