Marketing in Transport

Course guarantor:

Lecturer:

Tutor:

Supervisor:

Department of Smart Cities and Regions

Synopsis:

Development of strategic marketing plans. Implementation of marketing campaigns. Branding and brand promotion. Public relations industry, business and vertical market. Website development, search engine optimization. Government relations and industry organization lobbying. Advertising and strategic sponsorships. Multimedia presentations and corporate videos. Direct marketing and related lead generation campaigns.

Requirements:

not defined

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

The aim of the course is to acquaint students with the marketing process, strategies, tools, market segmentation and social media used for transport industry promotion.

Study materials:

ŘEZNÍČEK, B., ŠARADÍN, P. Marketing v dopravě. Praha: Grada, 2001. Manažer. ISBN 80-247-0051-4.

KOTLER, P., KELLER, K. Marketing management (4. vydání). Praha: Grada, 2013. ISBN 978-80-247-4150-5.

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans:

• Bachelor TET-LOG Full-Time from 2022/23 (compulsory course in the program)
• Bachelor TET-LOG Full-Time from 2023/24 (compulsory course in the program)
• Bachelor TET-LOG Full-Time from 2024/25 (compulsory course in the program)
• Bachelor TET-LOG Part-Time from 2025/26 (compulsory course in the program)