Marketing in Transportation
| Code | Completion | Credits | Range | Language |
|---|---|---|---|---|
| 617Y1MD | KZ | 2 | 2P+0C | Czech |
- Garant předmětu:
- Lecturer:
- Alexandra Dvořáčková
- Tutor:
- Alexandra Dvořáčková
- Supervisor:
- Department Děčín
- Synopsis:
-
General principles of marketing applied to transport issues, marketing tools suitable for transport as a service, specifics of public passenger transport and the resulting differences in the application of marketing.
- Requirements:
-
not defined
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
-
To make students acquainted with the basic principles and tools of marketing, to approach the specifics of transport as services, to provide students with an overview of the marketing practices applicable to the freight and public passenger transport sectors.
- Study materials:
-
KOTLER, Philip. Moderní marketing. Praha: Grada, 2007, 1041 s. ISBN 9788024715452.
ŘEZNÍČEK, Bohumil a Pavel ŠARADÍN. Marketing v dopravě. Praha: Grada, 2001, 197 s. ISBN 8024700514
- Note:
- Time-table for winter semester 2024/2025:
- Time-table is not available yet
- Time-table for summer semester 2024/2025:
- Time-table is not available yet
- The course is a part of the following study plans: