Application of Marketing Tools in Transportation

Garant předmětu:

Lecturer:

Tutor:

Supervisor:

Department of Smart Cities and Regions

Synopsis:

Application of marketing principles in transport issues, marketing tools suitable for transport, case studies of the use of marketing in the sphere of public passenger transport.

Requirements:

not defined

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

Using case studies and the elaboration of variants to deepen the knowledge and skills of students in the field of marketing applications in enterprises as well as in public passenger transport operators.

Study materials:

KOTLER, Philip. Moderní marketing. Praha: Grada, 2007, 1041 s. ISBN 9788024715452.

ŘEZNÍČEK, Bohumil a Pavel ŠARADÍN. Marketing v dopravě. Praha: Grada, 2001, 197 s. ISBN 8024700514

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans:

• PL nav.komb.21/22 (compulsory elective course)
• navaz. mag. KOMBI program LA 24/25 (compulsory elective course)