Strategic and Marketing Management
The course is not on the list Without time-table
| Code | Completion | Credits | Range | Language |
|---|---|---|---|---|
| 2381515 | Z,ZK | 4 | 2P+2C | Czech |
- Course guarantor:
- Lecturer:
- Tutor:
- Supervisor:
- Department of Management and Economics
- Synopsis:
- Requirements:
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
- Study materials:
- Note:
-
Marketing, market, customer, marketing management, marketing strategy, marketing mix, strategy and their hierarchy, the vision, mission, objectives, implementation strategies, formulation and analysis of General and competitive area, indoor environment analysis, competitive advantage, value chain, experience curve, the corporate culture, the role of the senior executives.
- Further information:
- No time-table has been prepared for this course
- The course is a part of the following study plans: