Competitive Intelligence

Garant předmětu:

Lecturer:

Tutor:

Supervisor:

Institute of Economic Studies

Synopsis:

Competitive (Technical) Intelligence is a process of collecting, analyzing and disseminating data, information and knowledge about technologies in order to be informed about a state of the innovations, technology trends and possible future developments, and to have a better initial position for strategic planning and decision-making.

Requirements:

Syllabus of lectures:

Introduction to Competitive Intelligence

Implementation of CI in the company

Information pillars of CI

Company strategies in social media

Scientific literature search

Patent search

Competitive Technical Intelligence

Innovative models and resources

CI practice in the world

Syllabus of tutorials:

Surface web

Deep web

Statistical database

Databases of patent information

Monitoring tools and alert services

Scientific information databases

Study Objective:

Students will be able to use practical skills in the field of CI and solve advanced company information needs in ST&I sector.

Study materials:

Molnár, Zdeněk. Competitive intelligence, aneb, Jak získat konkurenční výhodu. Vyd. 1. V Praze: Oeconomica, 2012. 254 s. Odborná kniha s vědeckou redakcí. ISBN 978-80-245-1908-1.

Rodenberg, Josèph H. A. M. Competitive intelligence and senior management: „the best solution to where to place the office of competitive intelligence is on a par with functions that report directly to the Board“. Delft: Eburon, 2007. 283 s. ISBN 978-90-5972-192-0.

Gilad, Benjamin. Early warning: using competitive intelligence to anticipate market shifts, control risk, and create powerful strategies [online]. New York: AMACOM, ©2004 [cit. 2014-09-25]. Dostupné z: http://site.ebrary.com/lib/natl/Doc?id=10075610.

Papík, Richard. Strategie vyhledávání informací a elektronické informační zdroje. 1. vyd. Praha: Velryba, 2011. 192 s. Podnikání a management. ISBN 978-80-85860-22-1.

Vymětal, Jan. Informační zdroje v odborné literatuře. Vyd. 1. Praha: Wolters Kluwer Česká republika, 2010. 433 s. ISBN 978-80-7357-520-5.

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans:

• N-PRI-prez.forma od 15/16 (compulsory elective course)
• N-RRP-prez.forma od 15/16 (compulsory elective course)
• N-PRI-prez.forma od 16/17 (compulsory elective course)
• N-PRI-prez.forma od 17/18 (compulsory elective course)
• N-PRI-CP prezenční navazující studium od 18/19 (compulsory elective course)
• N-PRI-CP prezenční navazující studium od 19/20 Project management (compulsory elective course)
• N-PRI-CP prezenční navazující studium od 19/20 Financial Management (compulsory elective course)
• N-PRI-CP prezenční navazující studium od 19/20 Process Management (compulsory elective course)
• N-PRI-CP prezenční navazující studium od 19/20 Regional Studies (compulsory elective course)
• N-PRI-CP prezenční navazující studium od 19/20 Logistics (compulsory elective course)