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CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2023/2024

Marketing of Air Transport

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Code Completion Credits Range Language
21Y2MK KZ 2 2P+0C+8B Czech
Garant předmětu:
Lecturer:
Peter Vittek
Tutor:
Peter Vittek
Supervisor:
Department of Air Transport
Synopsis:

The content of the course „Marketing in air transport“ is the management of activities and processes using available marketing tools and processes for analysis, strategy development and implementation of sales of goods and services in the aviation industry. In addition to the theoretical foundations of marketing, the lectures present systems of market, competition and product analysis, creation of marketing strategies and planning.

Requirements:

None

Syllabus of lectures:
Syllabus of tutorials:
Study Objective:

The aim of the course is to acquaint students with the issue of marketing as an important tool for managing the processes of selling goods and services in the aviation industry. Marketing is a complex of activities and processes.

Study materials:

Halpern, N., Graham, A. Airport Marketing. Routledge 2013

Doganis, R. Flying off Course: Airline Economics and Marketing. Routledge, 2019

Shaw, S. Airline Marketing and Management. Ashgate Publishing Company, 2007

Note:
Time-table for winter semester 2023/2024:
Time-table is not available yet
Time-table for summer semester 2023/2024:
Time-table is not available yet
The course is a part of the following study plans:
Data valid to 2023-08-30
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