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CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2024/2025

Management and team communication

The course is not on the list Without time-table
Code Completion Credits Range
A19MKT Z,ZK 3 2+1
Garant předmětu:
Lecturer:
Tutor:
Synopsis:

The goal of the course is to get possession of the communication skills of a modern manager. There are modelled especially the principles of control of transaction, of communication with interest and target groups, of conflicts and negotiation and of pressure groups and opinion leaders. Motivation factors, leading of workers, providing of feedback, coaching in management. Use of preferential ways of thinking, principles of neurolinguistic programming. Communication with state and local administration and with financial communities.

Requirements:
Syllabus of lectures:

1.Integrated communication - the communication for the 3rd millenium.

2.Communication skills, manager's personality and his image.

3.Communication with interest and target groups - customers, employees, media, politicians.

4.Principles of transaction control. Planning, overture, situation survey, core of transaction, negotiation of objections, closing.

5.Conflict, bargain, conflict solution.

6.Manager and his team, selection of team members.

7.Motivation factors.

8.Leading of workers, providing of feedback.

9.Coaching in management.

10.Pressure groups, opinion leaders.

11.Preferential ways of thinking and their use.

12.Principles of neurolinguistic programming (NLP method).

13.Communication with state and local administration and legislative bodies.

14.Communication with financial communities.

Syllabus of tutorials:
Study Objective:
Study materials:

Horáková I., Stejskalová D., Škapová H.: Strategie firemní komunikace, Management Press Praha, 2000

Bradbury A.: Manažerské dovednosti, jak ovlivňovat druh, Praha, Computer Press, 2001

Khelerová V.: Komunikační a obchodní dovednosti manažera, Praha, GRADA, 2000

Note:
Further information:
No time-table has been prepared for this course
The course is a part of the following study plans:
Data valid to 2024-05-01
Aktualizace výše uvedených informací naleznete na adrese https://bilakniha.cvut.cz/en/predmet24389605.html