Strategic Marketing
The course is not on the list Without time-table
Code | Completion | Credits | Range | Language |
---|---|---|---|---|
13Y2SM | KZ | 2 | 2+0 | Czech |
- Garant předmětu:
- Lecturer:
- Tutor:
- Supervisor:
- Department of Smart Cities and Regions
- Synopsis:
- Requirements:
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Basic knowledge of main economic disciplines, especially marketing, microeconomics and macroeconomics.
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
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Knowledge necessary for working in the field of marketing strategies. Knowledge of marketing research, data processing and interpretation; marketing communication.
- Study materials:
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Kotler P.: Marketing Management, Praha, Grada, 1996, 2000,, Payne A.: Marketing služeb, Praha, Grada, 1996,, Merret H.: Marketing Management, Praha, Grada, 1996.
- Note:
- Further information:
- No time-table has been prepared for this course
- The course is a part of the following study plans: