Marketing and Public Relations

Course guarantor:

Lecturer:

Tutor:

Supervisor:

Institute of Management Studies

Synopsis:

Introduction to the marketing concepts and adoption of marketing categories. Understanding elements of marketing planning and management using marketing tools in practice with the emphasis on the ability to apply marketing principles in a different fields of enterprise.

Requirements:

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

The aim of the course is to teach the student how to understand marketing concepts and how to apply basic marketing categories in practice. The course attendants will become familiar with components and procedures of marketing planning and administration in various areas of enterprise.

Study materials:

Kotler P., Armstrong G.: Marketing, Grada 2003, ISBN 80-247-0513-3

Světlík J.: Marketing pro evropský trh, Grada 20034, ISBN 80-247-0422-6

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans:

• N-PRI-prez.forma od 10/11 (compulsory course)
• N-RRP-prez.forma od 10/11 (compulsory course)
• N-PRI-prez.forma od 11/12 (compulsory course)
• N-RRP-prez.forma od 11/12 (compulsory course)
• N-PRI-prez.forma od 12/13 (compulsory course)
• N-RRP-prez.forma od 12/13 (compulsory course)