Corporate Economy

The course is not on the list Without time-table
Code Completion Credits Range Language
16ZPHP Z,ZK 6 2P+0C Czech
Garant předmětu:
Institute of Management Studies

Concept and fundamental categories of modern marketing in a developed market economy, their core and contents. Methods and procedures of the main factors of a company's marketing mix. Mastery of the main marketing activity patterns. Personnel and HR management. Personnel planning. Analysis of positions and preparation of working tasks. Recruitment and selection of workers. Hiring and orientation of workers. Dislocation and release of workers. Worker assessment. Education and development. Labour relations. Organisation of work and labour conditions. Remuneration of workers and

employee benefits. Care of employees. Personal information system. The substance of an enterprise and business undertaking, competitive environ. development of business (b) economics, b. effectiveness and its main categories, enterprise typology, life of an enterprise (incorporation, growth, crisis, liquidation). Structure of an enterprise in terms of equity, capital and organisation. Activities of an enterprise and their control (production, purchase, sales, financing, investments). Specific advantages in economics, employees.


No prerequisites.

Syllabus of lectures:
Syllabus of tutorials:
Study Objective:

This course presents the basic categories of business economics - an enterprise, business undertaking, revenues, expenses, profit etc. and explains the basic activities of an enterprise, and uses exercises to present the basic computations which are used in enterprises. This subject provides an introduction to the basic categories of modern marketing, especially marketing research, consumer behaviour and the application of marketing mix. This course provides a basic knowledge of personnel management, i.e. management strategy, policy and tools.

Study materials:

KOLEKTIV AUTORŮ: Základy marketingu, Praha. VŠE 2001. ISBN 80-7079-527-1.BOUČKOVÁ Jana a kol.: Marketing, Praha, C.H. Beck, 2003, ISBN 80-7179-577-1. DVOŘÁKOVÁ, Z. a kol.: Personální řízení 1, Praha, Vysoká škola ekonomická, 2001, ISBN 80-245-0248-8. KOUBEK, J.: Řízení lidských zdrojů.: Základy moderní personalistiky, Praha, Management Press, 2001, ISBN 80-7261-033-3. SYNEK, M. a kol.: Podniková ekonomika, Praha, C.H. Beck, 2003, ISBN 80-7179-736-7. BOUKAL, Petr - MIKOVCOVÁ, Hana - SCHOLLEOVÁ, Hana: Podniková ekonomika 1. Sbírka příkladů, Praha, Oeconomica, 2004, ISBN 80-245-0679-3.

Further information:
No time-table has been prepared for this course
The course is a part of the following study plans:
Data valid to 2024-06-16
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