Marketing in Transportation
- Garant předmětu:
- Department of Logistics and Management of Transport
General principles of marketing applied to transport issues, marketing tools suitable for transport as a service, specifics of public passenger transport and the resulting differences in the application of marketing.
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
To make students acquainted with the basic principles and tools of marketing, to approach the specifics of transport as services, to provide students with an overview of the marketing practices applicable to the freight and public passenger transport sectors.
- Study materials:
KOTLER, Philip. Moderní marketing. Praha: Grada, 2007, 1041 s. ISBN 9788024715452.
ŘEZNÍČEK, Bohumil a Pavel ŠARADÍN. Marketing v dopravě. Praha: Grada, 2001, 197 s. ISBN 8024700514
- Further information:
- No time-table has been prepared for this course
- The course is a part of the following study plans: