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CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2023/2024
UPOZORNĚNÍ: Jsou dostupné studijní plány pro následující akademický rok.

Marketing in Transportation

The course is not on the list Without time-table
Code Completion Credits Range Language
617MVD Z,ZK 2 2+1 Czech
Garant předmětu:
Lecturer:
Tutor:
Supervisor:
Department Děčín
Synopsis:

General principles of the marketing applied in transportation. Marketing, marketing research, macroworld, microworld, markets, market positioning, products, brands, package, service, pricing, distribution channels, physical distribution, retail, wholesale, promotion, advertising, segmentation, placement, action plan.

Requirements:

not defined

Syllabus of lectures:
Syllabus of tutorials:
Study Objective:

To acquire marketing skills and to know how to apply them to chosen tasks.

Study materials:

Řezníček B., Šaradín P.: Marketing v dopravě. ISBN 80-247-0051-4. 2000

Note:
Further information:
No time-table has been prepared for this course
The course is a part of the following study plans:
Data valid to 2024-03-27
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