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CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2023/2024
UPOZORNĚNÍ: Jsou dostupné studijní plány pro následující akademický rok.

Marketing

The course is not on the list Without time-table
Code Completion Credits Range
13MAR Z,ZK 4 2+2
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Department of Smart Cities and Regions
Synopsis:

Analysing the marketing process.The core concepts of marketing. Understanding the role of marketing in organisations. Marketing management. Marketing of information systems and marketing research. Analysing the marketing environment (macro and microenvironment).

Analysing consumer markets and buyer behaviour. Analysing business markets and business buying behaviour. Identifying market segments and selecting target markets. Differentiating and positioning the market offer marketing mix. Developing, testing and launching new products. Product life cycles and strategies. Product lines, brands and packaging. Designing pricing strategies and programs. Selecting marketing channels. Physical distributions systems. Promotion and communication mix strategies. Sales promotion, advertising, public relations, programs, personal sale. Corporate business strategic planning. Market oriented strategic planning. Marketing in services and non-profit organisations.

Requirements:
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Further information:
No time-table has been prepared for this course
The course is a part of the following study plans:
Data valid to 2024-03-27
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