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CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2022/2023

Strategic Marketing

The course is not on the list Without time-table
Code Completion Credits Range Language
13SMK Z 2 2+0 Czech
Lecturer:
Tutor:
Supervisor:
Department of Logistics and Management of Transport
Synopsis:

Marketing strategy, marketing mix tools, marketing consumer research, quanttative and qualitative research, information analysis, marketing communication, communication strategy, segmentation, placement, marketingového plan elaboration.

Requirements:

Not prescribed.

Syllabus of lectures:
Syllabus of tutorials:
Study Objective:

The course deepens the marketing mix, it summarizes the knowledge of marketing strategies. It contents marketing consumer research - setout and implementation, data processing and interpretation. Marketing communication - choice of communication strategy, personal and inpersonal form of communication. Marketing strategy of service firms.

Study materials:

Philip Kotler: Marketing Management, Grada, 1996, 2000

Adriane Payne: Marketing služeb, Grada, 1996

H.Merret: Marketing Management, Grada, 1996

Note:
Further information:
No time-table has been prepared for this course
The course is a part of the following study plans:
Data valid to 2022-11-26
Aktualizace výše uvedených informací naleznete na adrese https://bilakniha.cvut.cz/en/predmet1855106.html