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STUDIJNÍ PLÁNY
2023/2024
UPOZORNĚNÍ: Jsou dostupné studijní plány pro následující akademický rok.

Strategic management

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katedra softwarového inženýrství
Anotace:

In the first part of the course, the different concepts and perspectives of strategic management are analyzed. The basic characteristics of strategic thinking are being analyzed. Then the importance of mission/vision, as the starting point in strategic thinking, is being discussed. This is being linked to the broader concept of sustainability / corporate social responsibility. The remaining parts focus on the three basic dimensions of strategy:

(1) the strategy content: business level strategy, corporate level strategy, and network level strategy

(2) the strategy process: strategic formation, strategic change, and strategic innovation,

(3) the strategy context: the industry context, the organizational context, and the international context. In each of the different chapters, the fundamental strategic management paradoxes are situated and evaluated in the strategic management theory. Attention is also given to some strategic management tools which can be used to manage the strategy process.

Students of a master double degree specialisation Digital Business Engineering will attend this course during their stay at the partner university Antwerp

Požadavky:
Osnova přednášek:

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Osnova cvičení:

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Cíle studia:

In the first part of the course, the different concepts and perspectives of strategic management are analyzed. The basic characteristics of strategic thinking are being analyzed. Then the importance of mission/vision, as the starting point in strategic thinking, is being discussed. This is being linked to the broader concept of sustainability / corporate social responsibility. The remaining parts focus on the three basic dimensions of strategy:

(1) the strategy content: business level strategy, corporate level strategy, and network level strategy

(2) the strategy process: strategic formation, strategic change, and strategic innovation,

(3) the strategy context: the industry context, the organizational context, and the international context. In each of the different chapters, the fundamental strategic management paradoxes are situated and evaluated in the strategic management theory. Attention is also given to some strategic management tools which can be used to manage the strategy process.

Students of a master double degree specialisation Digital Business Engineering will attend this course during their stay at the partner university Antwerp

Studijní materiály:

<literatura>

<kniha>

<id_lit>1</id_lit>

<autor>Bob de Wit, Ron Meyer</autor>

<nazev>Strategy Synthesis (5th edition)</nazev>

<vydavatelstvi>Cengage Learning EMEA</vydavatelstvi>

<rok>2017</rok>

<ISBN>1408032236</ISBN>

</kniha>

<kniha>

<id_lit>2</id_lit>

<autor>Grant, Robert</autor>

<nazev>Contemporary Strategy Analysis (10h edition)</nazev>

<vydavatelstvi>John Wiley & Sons Inc</vydavatelstvi>

<rok>2019</rok>

<ISBN>226885217</ISBN>

</kniha>

-<kniha>

<id_lit>3</id_lit>

<autor>Mintzberg Henry</autor>

<nazev>The strategy process. Concepts, contexts, cases. Fifth edition</nazev>

<vydavatelstvi>Pearson Education Limited</vydavatelstvi>

<rok>2013</rok>

<ISBN>9780273716280</ISBN>

</kniha>

</literatura>

Poznámka:

Students of a master double degree specialisation Digital Business Engineering will attend this course during their stay at the partner university Antwerpen.

Další informace:
https://www.uantwerpen.be/en/study/programmes/all-programmes/digital-business-engineering/about-the-programme/study-programme/
Pro tento předmět se rozvrh nepřipravuje
Předmět je součástí následujících studijních plánů:
Platnost dat k 18. 4. 2024
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