Management of Travel Services Transportation

Lecturer:

Eva Žurmanová

Tutor:

Eva Žurmanová

Supervisor:

Department of Economics and Management of Transport and Telecommunications

Synopsis:

Global importance of the tourist trade, transport services, accomodation services, catering services, guide sevices, spa services, organization and services of travel agencies, marketing and specifics of services in the tourist trade.

Requirements:

Knowledge of transport economics and marketing.

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

The course deals with the importance of the tourist trade within the regional and the global framework. The services are chosen, concerning the tourist trade, the organisation and activity of travel agencies, marketing and specifics of services in the tourist trade.

Study materials:

Indrová : Cestovní ruch (základy), nakl. Oeconomica 2009

Zurynek, Zelený, Mervart: Dopravní procesy v cestovním ruchu, Wolters Kluwer 2008

Seifertová: Marketing v lázeňském cestovním ruchu, Pragoline 2003

Horner, Swarbrooke: Cestovní ruch, ubytování a stravování, využití volného času, Grada Publishing, a.s. 2003

Note:

Time-table for winter semester 2011/2012:

Time-table is not available yet

Time-table for summer semester 2011/2012:

Time-table is not available yet

The course is a part of the following study plans:

• ME nav.komb. 11/12 (compulsory elective course)