Marketing
| Code | Completion | Credits | Range | Language |
|---|---|---|---|---|
| 126YMAR | Z | 2 | 2+0 | Czech |
- Lecturer:
- Božena Kadeřábková
- Tutor:
- Božena Kadeřábková
- Supervisor:
- Department of Construction Management and Economics
- Synopsis:
-
The course teaches students the basic terms and techniques from marketing, connections of marketing to other activities in the firm, its role in the firm and in society. Students will learn how to find possibilities on the market, make up a simple marketing mix, i.e. to know and manage promotion methods, manage principles of price creation, manager?s product and determine a place, i.e. determine distribution ways.
- Requirements:
-
no prerequisites
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
-
To teach students applying the basic knowledge and marketing methods into construction practice.
- Study materials:
-
P.Kotler, Marketing management
E. Kulhavý, Skici k marketingu
E. McCarthy, W. perreault, Základy marketingu
- Note:
- Time-table for winter semester 2011/2012:
- Time-table is not available yet
- Time-table for summer semester 2011/2012:
-
06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon Tue Fri Thu Fri - The course is a part of the following study plans: