The Participation of Transport in Tourist Trade Management

Lecturer:

Eva Žurmanová

Tutor:

Eva Žurmanová

Supervisor:

Department of Economics and Management of Transport and Telecommunications

Synopsis:

Tourist trade, transport, typology, market, marketing mix, transport service providers, contract cooperation, reservation systems, transport valuables, standard air carriers, low cost air carriers, IATA, ICAO, road, water, rail transport.

Requirements:

not defined

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

Explanation of the mutual relation of transport and travel movement, two branches of the tourist trade industry. The treatment of these relations is presented from the viewpoints of territory, periodicity a seasonality, bearing the importance of regular and irregular trasnport.

Study materials:

Zurynek, Zelený, Mervart: Dopravní procesy v cestovním ruchu, ASPI Praha, 2008

Čertík a kol.: Cestovní ruch, Praha OFF, 2001

Note:

Time-table for winter semester 2011/2012:

Time-table is not available yet

Time-table for summer semester 2011/2012:

Time-table is not available yet

The course is a part of the following study plans:

• 2.bl.bak.komb.ME 09/10začátek (compulsory elective course)
• 2.bl.bak.komb.ME 05/06 začátek (compulsory elective course)
• 2.bl.bak.komb.ME 06/07 začátek (compulsory elective course)
• 2.bl.bak.komb.ME 07/08začátek (compulsory elective course)
• 2.bl.bak.komb.ME 08/09začátek (compulsory elective course)
• MED bak.komb.10/11 (compulsory elective course)
• 2.bl.bak.komb.ME 10/11začátek (compulsory elective course)
• 2.bl.bak.komb.ME (compulsory elective course)