International marketing

The course is not on the list Without time-table

Code	Completion	Credits	Range	Language
162KMM	Z,ZK	3	10	Czech

Lecturer:

Tutor:

Supervisor:

Department of Manager Studies

Synopsis:

This subject emphasises the graduate's profile in the field of international business. During the course the students acquire knowledge and skills in the field of international marketing which can then be applied in companies which enter into international business relationships.

Requirements:

No prerequisites.

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

This course presents issues related to international marketing and broadens the students' knowledge and skills with regard to the marketing aspects of international business undertaking.

Study materials:

Machková, H.: Mezinárodní marketing, Praha, Oeconomica, 2003, ISBN 80-245-0496-0. Machková, H., Sato, A., Zamykalová, M. a kol.: Mezinárodní obchod a marketing, Praha, Grada, 2002, ISBN 80-247-0364-5. Keegan, Schlegelmilch: Global Marketing Management A European Perspective, Harlow: Financial Times, Prentice-Hall, 2001, ISBN 0-138-41826-8.

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans: