Marketing

Lecturer:

Tutor:

Supervisor:

Department of Bachelor Pedagogical Study

Synopsis:

The Marketing course makes the students familiar with some basic concepts, such as marketing and business strategies, market segmentation, marketing research, marketing mix and the application thereof, product policy, new product, product life cycle, pricing policy, pricing strategy, pricing methods and factors, distribution policy, types of intermediate distribution links, marketing distribution systems, marketing communications and new trends in marketing.

Requirements:

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

Students will understand key marketing concepts and learn how to use marketing tools in practice.

Study materials:

Kotler, P., Armstrong, G. Marketing. Praha: Grada, 2004.

Světlík, J. Marketing pro evropský trh. Praha: Grada, 2003.

Majaro, S. Základy marketingu. Praha: Grada, 1996

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans: