Managing Company Development

Lecturer:

Tutor:

Supervisor:

Department of Manager Studies

Synopsis:

The lectures are aimed to familiarize students with the legislative conditions of the entrepreneurship, essential theoretical conceptions in the companies' management, company's managerial activities, and relation between management and marketing, strategic management and marketing of company. Within the subject there will be clarified the concept of entrepreneurship and company in the context of the valid legislation focused on the Commercial Code, the Trades Licensing Act, and other legislation, further there will be described goals and functions of company, essential methods, techniques, and activities of company managers.

Requirements:

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

Study materials:

Hunger, J.D., Wheelen, T.L.: Strategic Management, 1993

Porter, M.: Konkurenční strategie, Victoria Publishing, 1994

Kees van der Heijden: Scénáře. Umění strategické konverzace, ASPI, Praha 1996

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans: