Competitive Intelligence

Lecturer:

Zdeněk Molnár (gar.)

Tutor:

Zdeněk Molnár (gar.)

Supervisor:

Department of Manager Studies

Synopsis:

The course is designed as an elective for master degree students in the field of Applied Informatics and Informatics in Business. Includes issues defining the specific information needs for support Strategic Planning of the organization, namely to find relevant information sources, including external ones, analyzing and the subsequent creation of Knowledge Base. Relevant is also effective communication of these findings to senior management of an organization.

Requirements:

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

Upon successful completion of this course, students will be able to to define the information necessary to support the strategic decision to seek the necessary information resources, to carry out their analysis and prepare a report for senior management organization. At the same time, he should be able to create a Knowledge Base usable for an effective search and analysis of information.

Study materials:

McGonable J. J., Vella C.M.:The Manager's Guide to Competitive Inteligence. Praeger Publisher, 2003

Rodenberg J.,: Competitive Inteligence and Senior Management. Eburon, 2007,

Vymětal J., Diačiková A., Váchová M.:Informační a znalostní management v praxi.Lexis Nexis CZ, 2006,

Burwell H. P.: Online Competitive Inteligence. Increase Your Profits Using Cyber-Intelligence. On Demand Press, 2004,

Keřkovský M., Vykypěl O.: Strategické řízení, C.H. Beck, 2002, ISBN 80-7179-453-8

Mallya T.:Základy strategického řízení a rozhodování. Grada Publishing, 2007, ISBN:80-247-1911-8

Internetové zdroje:

www.scip.org

www.tovek.cz

www.comintell.com

Sylabus: Molnár Z.: Competitive Intelligence

Note:

Time-table for winter semester 2011/2012:

Time-table is not available yet

Time-table for summer semester 2011/2012:

Time-table is not available yet

The course is a part of the following study plans: