Strategic management

Lecturer:

Igor Kukliš

Tutor:

Igor Kukliš

Supervisor:

Department of Manager Studies

Synopsis:

The subject of „Strategic management“ consists of doing strategic analyses, composing company vision, mission, strategy and strategic scenarios, setting strategies for different managerial areas - like finance, human resources, marketing etc. Students will get familiar with key methodologies and models of strategic management, learn to evaluate different strategic alternatives and manage an implementation process. Change management is an important part of strategic management as well.

Requirements:

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

To understand the specifics of the mission and strategic management in the context of corporate governance and institutions in general, and the mastery of basic models and practical tools for strategic management with applications in the management of urban development and territorial units.

Study materials:

Johnson,G., Scholes,K.: Cesty k úspěšnému podniku. Praha: Computer press, 2000.,DRUCKER,P.F.: Výzvy managementu pro 21.století, Praha, Management Press, 2001, ISBN 80-72610-21-X, KAPLAN, R. S. - NORTON, D. P.: Balanced scorecard strategický systém měření výkonnosti podniku, Praha,Management Press, ISBN 80-7261-063-5

Johnson,G., Scholes,K.: Cesty k úspěšnému podniku. Praha: Computer press, 2000.

Note:

Time-table for winter semester 2011/2012:

Time-table is not available yet

Time-table for summer semester 2011/2012:

Time-table is not available yet

The course is a part of the following study plans: