Marketing and Public Relations

Lecturer:

Barbora Joudalová, Lenka Nováková

Tutor:

Barbora Joudalová, Lenka Nováková

Supervisor:

Department of Manager Studies

Synopsis:

Introduction to the marketing concepts and adoption of marketing categories. Understanding elements of marketing planning and management using marketing tools in practice with the emphasis on the ability to apply marketing principles in a different fields of enterprise.

Requirements:

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

Study materials:

Kotler P., Armstrong G.: Marketing, Grada 2003, ISBN 80-247-0513-3

Světlík J.: Marketing pro evropský trh, Grada 20034, ISBN 80-247-0422-6

Note:

Time-table for winter semester 2011/2012:

Time-table is not available yet

Time-table for summer semester 2011/2012:

Time-table is not available yet

The course is a part of the following study plans: