Marketing, Economy and Finances

Lecturer:

Martin Zralý (gar.), František Freiberg (gar.), Michal Kavan (gar.)

Tutor:

Martin Zralý (gar.), František Freiberg (gar.), Michal Kavan (gar.), Vladimír Brdek

Supervisor:

Department of Management and Economics

Synopsis:

The course is designed to guide the student toward an in-depth understanding of contemporary approaches to the management, marketing and economical principles and techniques used in practice. Students should become to understand the factors that shape the decision making of successful marketing managers. Furthermore the lectures will provide the students the knowledge from the economical and financial control of the company necessary to successfully perform of leading functions in the company.

Requirements:

Master of lectures, elaboration of lectures, individual study, solution of tasks, written reports and presentations

Syllabus of lectures:

1.The Goals of Managers and Organizations

2.Basic Principles of Marketing

3.Demand Measurement and Forecasting

4.Just in Time and Inventory Management in Production

5.Introduction to Economics for Technicians

6.Cost Control and Activity Based Management. + Assignment

7.Budgeting and Costing and used Methods- a brief overview.+ Assignment

8.Financial statements analysis and interpretation

9.Cost Control in New Product Development Process - Target Costing. + Assignment

10.Working capital management

11.Sources of finance

12.Financial planning, capital investment appraisal

13.Final conclusions and assignment presentations

Syllabus of tutorials:

1.Principles of Management

2.Principles of Marketing

3.Demand Measurement and Forecasting

4.Inventory Management in Production

5.Economic decisions

6.Cost Control and Activity Based Management

7.Budgeting and Costing

8.Financial statements analysis

9.Cost Control in New Product Development Process

10.Working capital management

11.Assessment of sources of finance

12.Capital investment appraisal

13.Final conclusions and assignment presentations

Study Objective:

Study materials:

1/ Freiberg, F, Kavan, M., Zralý, M.: Outlines, solved cases in electronic form.

2/ Kavan, M.: Management Study Guide, CTU, 2006, ISBN 80-01-03444-5.

3/ Atrill, P.: Financial Management for non-specialists, Prentice Hall, London1997.

Note:

Time-table for winter semester 2011/2012:

Time-table is not available yet

Time-table for summer semester 2011/2012:

Time-table is not available yet

The course is a part of the following study plans: