Introduction to management

Lecturer:

Petr Malát (gar.), Mikulášková

Tutor:

Petr Malát (gar.)

Supervisor:

Department of Physical Electronics

Synopsis:

Modern management conception, managerial functions, managerial activities . Managerial decision tasks, business strategy. Human resources management, Staff motivation and evaluation, teamwork, labour code. System marketing conception, marketing goals, marketing strategy. Marketing planning and decision making. Marketing mix, product life cycle, publicity campaign.

Requirements:

Syllabus of lectures:

1. Introduction, modern management conception

2. Managerial functions, managerial activities

3. Managerial decision tasks

4. Managerial decision tasks

5. Business strategy

6. Human resources management

7. Human resources activities

8. Staff selection and distribution process, labour code

9. Staff motivation and evaluation

10. Team leading, assertivity

11. System marketing conception, marketing goals, marketing strategy

12. Marketing mix, marketing planning

13. Publicity campaign

Syllabus of tutorials:

Study Objective:

Knowledge: Student will know relations and content of concrete managerial and marketing functions, Czech labor law essentials and essentials of team designing and teamwork.

Skills: Student will be able to use managerial decision, planning and controlling tasks; will be able to plan publicity campaign for concrete service/product.

Study materials:

Obligatory:

[1] Koontz,H.; Weinrich, H.: Management, Victoria Publishing, Praha 1993

[2] Ekonom 13/1992

Optional:

[3] Kotler, P.: Marketing management, Grada, Praha 2007

[4] Bartol, K. M.; Martin, D. C.: Management, McGraw-Hill, INC., New York 1994

[5] Benett, P. D.: Marketing, McGraw-Hill, INC., New York 1988

[6] Synek, M. a kol.: Podniková ekonomika, C. H. Beck, Praha 2010

Note:

Time-table for winter semester 2011/2012:

Time-table is not available yet

Time-table for summer semester 2011/2012:

Time-table is not available yet

The course is a part of the following study plans: