Marketing
Code | Completion | Credits | Range | Language |
---|---|---|---|---|
XD16MAR | Z,ZK | 5 | 14+4s | Czech |
- The course is a substitute for:
- Marketing (D16MAR)
- Lecturer:
- Tutor:
- Supervisor:
- Department of Economics, Management and Humanities
- Synopsis:
-
The role and functions of the marketing management. Marketing research and marketing information system. Concepts of marketing strategy. The use of product life cycle and portfolio. Product and service policy, pricing and contractation policy, communication, distribution. Marketing-mix.
- Requirements:
- Syllabus of lectures:
-
1. Management and marketing
2. The marketing concept of the management in the firm
3. Marketing research
4. The behaviour of demand side and the market segmentation
5. Analisis of portfolio and product life cycle
6. The strategy product/market
7. Product, assortment and service policy
8. Innovation, differentiation, variation
9. Contractation policy, pricing
10. Communication policy - publicity, advertising etc.
11. The choice of distribution channels and sales
12. The choice of marketing strategies
13. Marketing-mix
14. The role and organisation of marketing in the firm
- Syllabus of tutorials:
-
1. Managerial circle, management tools
2. Management concept, marketing concept
3. Marketing research - forms and methods
4. The choice of research methods
5. Inquiring, results evaluation
6. Strength/weakness analysis
7. The product life cycle
8. Product portfolio
9. The firm`s assortment policy
10. Pricing
11. The choice of advertising media
12. Marketing strategy, marketing-mix
13. Final test
14. Evaluation, credit
- Study Objective:
- Study materials:
-
1. Kotler, P.: Marketing Management. Prentice-Hall Inc. 1997
- Note:
- Further information:
- No time-table has been prepared for this course
- The course is a part of the following study plans:
-
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- Telecommunications and Radio-engineering - High-frequency and Microwave Technology- structured studi (elective specialized course)
- Heavy-current Engineering - Technological Systems- structured studies (elective specialized course)
- Cybernetics and Measurements - Control Engineering- structured studies (elective specialized course)
- Electronics - Electronic Systems- structured studies (elective specialized course)
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- Biomedical Engineering- structured studies (elective specialized course)
- Economics and Management in Electrical Engineering- structured studies (elective specialized course)
- Electronics - Electronic Applications- structured studies (compulsory course, elective specialized course)
- Electronics - Electronics and Photonics- structured studies (elective specialized course)
- Cybernetics and Measurements - Artificial Intelligence- structured studies (elective specialized course)
- Cybernetics and Measurements - Measurement and Instrumentation Systems- structured studies (elective specialized course)
- Cybernetics and Measurements - Aeronautical Engineering and Control Systems- structured studies (elective specialized course)
- Heavy-current Engineering - Electric Drives- structured studies (elective specialized course)
- Heavy-current Engineering - Electrical Engineering Applications- structured studies (elective specialized course)
- Telecommunications and Radio-engineering - Opto-electric Systems- structured studies (elective specialized course)
- Telecommunications and Radio-engineering - Radio Communications, Navigation and Radar Systems- struc (elective specialized course)
- Telecommunications and Radio-engineering - Multimedia, Sound and Television Technology- structured s (elective specialized course)
- Telecommunications and Radio-engineering - Telecommunications- structured studies (elective specialized course)