Product Strategy
Code | Completion | Credits | Range | Language |
---|---|---|---|---|
XP16STV | ZK | 4 | 4s | Czech |
- Lecturer:
- Věra Vávrová (gar.), Gustav Tomek (gar.)
- Tutor:
- Věra Vávrová (gar.), Gustav Tomek (gar.)
- Supervisor:
- Department of Economics, Management and Humanities
- Synopsis:
-
Product and service policy, pricing and contractation policy, communication,
distribution. Marketing mix. Inovations. Concepts of marketing strategy.
Reverse marketing. Product management. The strategic marketing simulation
Markstrat.
- Requirements:
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
- Study materials:
-
1. William J. Stevenson: Operations Management,McGraw-Hill, 2002
2. Kotler, P.: Marketing Management. Prentice-Hall Inc. 2002
- Note:
- Time-table for winter semester 2011/2012:
- Time-table is not available yet
- Time-table for summer semester 2011/2012:
- Time-table is not available yet
- The course is a part of the following study plans:
-
- Doctoral studies, daily studies (compulsory elective course)
- Doctoral studies, combined studies (compulsory elective course)
- Doctoral studies, structured daily studies (compulsory elective course)
- Doctoral studies, structured combined studies (compulsory elective course)