Marketing Strategies

Lecturer:

Věra Vávrová (gar.), Gustav Tomek (gar.)

Tutor:

Věra Vávrová (gar.), Gustav Tomek (gar.)

Supervisor:

Department of Economics, Management and Humanities

Synopsis:

Broadening of basic knowledge of marketing. The analysis of marketing

strategies in different market situations. The firm`s behavior under

competition and competitive advantage. Case studies in the field of product

policy, price and condition policy, communication policy and distribution

policy.

Requirements:

XP16MAR,

viz https://ekonom.feld.cvut.cz/web/index.php?option=com_content&task=section&id=7&Itemid=236

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

Study materials:

[1] Kotler, P.: Marketing Management. Prentice-Hall, Inc. 2002

Note:

Time-table for winter semester 2011/2012:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue	roomZ2:B2-307 Tomek G. Vávrová V. 14:30–17:45 (parallel nr.1) Zikova ulice Kancelář
Fri
Thu
Fri

Time-table for summer semester 2011/2012:

Time-table is not available yet

The course is a part of the following study plans:

• Doctoral studies, daily studies (compulsory elective course)
• Doctoral studies, combined studies (compulsory elective course)
• Doctoral studies, structured daily studies (compulsory elective course)
• Doctoral studies, structured combined studies (compulsory elective course)