Marketing

Lecturer:

Tutor:

Supervisor:

Department of Economics, Management and Humanities

Synopsis:

The role and functions of the marketing management. Marketing research and

marketing information system. Concepts of marketing strategy. The use of

product life cycle and portfolio. Product and service policy, pricing and

contractation policy, communication, distribution. Marketing mix.

Requirements:

viz https://ekonom.feld.cvut.cz/web/index.php?option=com_content&task=section&id=7&Itemid=236

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

Study materials:

[1] Kotler, P.: Marketing Management. Prentice-Hall, Inc. 2002

Note:

Time-table for winter semester 2011/2012:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon	roomZ2:B1-346 11:00–12:30 (lecture parallel1) Zikova ulice Ucebna K316
Tue
Fri
Thu
Fri

Time-table for summer semester 2011/2012:

Time-table is not available yet

The course is a part of the following study plans:

• Doctoral studies, daily studies (compulsory elective course)
• Doctoral studies, combined studies (compulsory elective course)
• Doctoral studies, structured daily studies (compulsory elective course)
• Doctoral studies, structured combined studies (compulsory elective course)