Strategy Management

Lecturer:

Vladimír Žáček (gar.), Vladimír Brdek (gar.)

Tutor:

Vladimír Žáček (gar.), Vladimír Brdek (gar.), Hana Padevětová

Supervisor:

Department of Management and Economics

Synopsis:

This subject is targeted for students who want to learn to analyse, formulate and implement the strategy in business. Provides substantive material as well as the process for integrating business knowledge for strategic planning, policy formulation, competitive advantage and achieving results. The subject identifies models of strategic management, including vision, mission, objectives, needs resourcing assessment and environmental analysis. The subject itemises, defines and explains corporate strategy, the tools, practices and decision-making in dynamic strategic process.

Requirements:

Seminar credit requirements :Attendance, presentation, active participation.

Exam of knowledge from the following headings :

1.Determination of strategic management conception and main strategic management development period.

2.Essential objectives of top management for strategic management.

3.Strategic cogitation, model of strategic cogitation.

4.Definition of strategy and its characteristics, hierarchy of strategies, company vision, mission and targets, incl. marginal conditions.

5.Signification of company strategic planning (procedures bottom up and upside down).

6.General and particular company goals.

7.Internal and external company surrounding analyses (factors influencing internal and external company surrounding and characterization these influence).

8.Factors of general and competitive company surroundings and their determination for strategy creation.

9.Characterization and utilization of model "7S? MCKinsey.

10.Resources and description of causal model.

11.Characteristic of harmony/ conformity model.

12.Characteristic of SWOT analysis utilization in strategic management.

13.Scenarios and their utilization of strategic management.

14.Organization structure influence for strategy formulation.

15.Characteristic of Porter five factors model.

16.Characteristic of essential models of company/ SBU strategic position appreciation and resources of product strategic position appreciation.

17.Comparison of GE matrix and BCG matrix.

18.Quick analysis methods of company financial situation (quick test, Altman index, value index, "spider? analysis).

19.Checking process, segmentation of deviations, their signification.

20.Strategic management and characteristic of checking process.

21.Implementation and strategic management.

22.Characteristic of company strategies models.

Syllabus of lectures:

1.Essential concepts, strategy and strategic management.

2.Strategic cogitation, main strategic management development period.

3.Strategic management process.

4.Company vision, mission and objectives, strategic gap, typology of strategies.

5.Hierarchy of strategies.

6.Analysis of general and competitive surroundings.

7.Porter?s model, generic strategies.

8.Analyses of internal environment, factor analyses, model "7S?, causal model, value chain.

9.Scenario method, Porter?s model of scenario, GE scenarios, SMIC method (M. Godet).

10.Scenarios under the name of Kees van der Heijden.

11.Evaluation methods of corporate/ SBU strategic position.

12.Formulation of strategy. Characteristics of grow, stabilization and restrictive strategies.

13.Business and functional strategies.

Syllabus of tutorials:

1.Opening test, consequence with other subjects, setting of presentations.

2.Presentations and discussion, essential features of strategic decision and their characteristics, case studies.

3.Presentations and discussion, attributes of successful company management, case studies.

4.Presentations and discussion, strategic management analysis system of ratio indicators, case studies.

5.Presentations and discussion, enumeration of ratio indicators of particular companies.

6.Presentations and discussion, product strategy - introduction of new product in market, case studies.

7.Presentations and discussion, generic strategies, premises of generic strategies exercise, case studies.

8.Presentations and discussion, Ishikawa diagram, Pareto analysis, case studies.

9.Presentations and discussion, value chain, case studies.

10.Presentations and discussion, crisis management, case studies.

11.Presentation - external lecturer.

12.Presentations and discussion, SWOT analysis, experience curve, case studies.

13.Presentations and discussion, principles of management in GE by J. Welche, scenarios in strategic planning, credits.

Study Objective:

This subject is written for students who want to learn formulation and implementation of strategy in business. Provides substantive material as well as the process for integrating business knowledge for strategic planning, policy formulation, competitive advantage and achieving results. The subject identifies models of strategic management, including mission, objectives, needs resource assessment and environmental analysis. Definings and explainings corporate level strategy, the tools, practices and decision-making in dynamic strategic process.

Study materials:

Žáček, V., Bauer, J.: Strategický management. učební text, ČVUT v Praze, Praha 2009

Dedouchová, M.: Strategie podniku. C.H.Beck, Praha 2001

Mintzberg, H., Quinn, J.: The Strategy Process : Concepts, Contexts and Cases. West Publishing Copany, New York 1992

Kees van der Heijden: Scénáře. Umění strategické konverzace, ASPI, Praha 1996

Keřkovský, M., Vykypěl, O.: Strategické řízení. C.H.Beck, Praha 2002

Porter. M.: Konkurenční výhoda. Victoria Publishing, Praha 1992

Porter, M.: Konkurenční strategie. Victoria Publishing, Praha 1994

Sedláčková, H., Buchta, K.: Strategická analýza. 2. přepracované a rozšířené vydání, C.H.Beck, Praha 2006

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans: