Communication and Promotion of Transport Projects
Code | Completion | Credits | Range | Language |
---|---|---|---|---|
12Y1KP | KZ | 2 | 2P+0C | Czech |
- Garant předmětu:
- Lecturer:
- Dagmar Kočárková, Ondřej Kubala
- Tutor:
- Dagmar Kočárková, Ondřej Kubala
- Supervisor:
- Department of Transport Engineering and Transportation Planning
- Synopsis:
-
Fundamentals of Public Relations and the power of public opinion. Work and tasks of PR department and press spokesperson. Communication with the media, the public on social networks and beyond. Communication strategy of transport projects. Systematic goodwill building. Crisis situations in communication and preparation for crisis communication. The influence of political marketing and political PR on transport projects. Lobbing.
- Requirements:
-
no
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
-
Learning the basics of Public Relations and communication strategy.
- Study materials:
-
HEJLOVÁ, Denisa: Public relations, Praha, Grada 2015, 256 str.,
HORÁKOVÁ, I., STEJSKALOVÁ, D., ŠKAPOVÁ, H.: Strategie firemní komunikace. Vyd. 2. Praha: Management Press, 2008, 254 s.
FTOREK, J.: Public relations jako ovlivňování míněn: Jak úspěšně ovlivňovat a nenechat se zmanipulovat. Vyd. 1. : Grada Publishing, 2007, 165 s.
- Note:
- Time-table for winter semester 2023/2024:
- Time-table is not available yet
- Time-table for summer semester 2023/2024:
-
06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon Tue Wed Thu Fri - The course is a part of the following study plans:
-
- ITS bak.prez.21/22 (skok do 3.r.) (compulsory elective course)
- DOS bak.prez.21/22 (compulsory elective course)
- LED bak.prez.21/22 (compulsory elective course)