Business economics

Garant předmětu:

Lecturer:

Tutor:

Supervisor:

Department of Economics, Management and Humanities

Synopsis:

Basic course of Business Economics deals with the subject from wide angle of view, discussing all particular aspects of Business Economics, and relationships between them.

Requirements:

No prerequisities.

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

To get the overview of what is Business Economics, and how the real life of a business company looks like.

Study materials:

- Printed materials distributed in one of first week(s)

- Koontz, H., Weihrich, H.: Management. McGraw-Hill, 1998

- Brealey, R.A., Meyers, S.C.: Principles of Corporate Finance. McGraw-Hill, 2000

- Nickels, W. G.: Understanding Business. Mosby, 1997

Kotler: Marketing Management. e.g. Pearson Education Limited 2015

Rigsby, Greco: Mastering strategy. McGraw-Hill Education, 2003

Richard P. Feynman: Surely You're Joking, Mr. Feynman!. W. W. Norton & Company, 1997

B. Pease, R. Pease: Why Men Don't Listen and Women Can't Read Maps. Harmony, 2001

Note:

Further information:

https://moodle.fel.cvut.cz/divize/13116/Katedra_ekonomiky__manazerstvi_a_humanitnich_ved

No time-table has been prepared for this course

The course is a part of the following study plans: