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CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2019/2020

Application of Marketing Tools in Transportation

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Code Completion Credits Range Language
617W2AM KZ 3 8B Czech
Lecturer:
Alexandra Dvořáčková
Tutor:
Alexandra Dvořáčková
Supervisor:
Department Děčín
Synopsis:

Application of marketing principles in transport issues, marketing tools suitable for transport, case studies of the use of marketing in the sphere of public passenger transport.

Requirements:

not defined

Syllabus of lectures:
Syllabus of tutorials:
Study Objective:

Using case studies and the elaboration of variants to deepen the knowledge and skills of students in the field of marketing applications in enterprises as well as in public passenger transport operators.

Study materials:

KOTLER, Philip. Moderní marketing. Praha: Grada, 2007, 1041 s. ISBN 9788024715452.

ŘEZNÍČEK, Bohumil a Pavel ŠARADÍN. Marketing v dopravě. Praha: Grada, 2001, 197 s. ISBN 8024700514

Note:
Time-table for winter semester 2019/2020:
Time-table is not available yet
Time-table for summer semester 2019/2020:
Time-table is not available yet
The course is a part of the following study plans:
Data valid to 2020-05-27
For updated information see http://bilakniha.cvut.cz/en/predmet5277806.html