Application of Marketing Tools in Transportation
- Department of Logistics and Management of Transport
Application of marketing principles in transport issues, marketing tools suitable for transport, case studies of the use of marketing in the sphere of public passenger transport.
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
Using case studies and the elaboration of variants to deepen the knowledge and skills of students in the field of marketing applications in enterprises as well as in public passenger transport operators.
- Study materials:
KOTLER, Philip. Moderní marketing. Praha: Grada, 2007, 1041 s. ISBN 9788024715452.
ŘEZNÍČEK, Bohumil a Pavel ŠARADÍN. Marketing v dopravě. Praha: Grada, 2001, 197 s. ISBN 8024700514
- Further information:
- No time-table has been prepared for this course
- The course is a part of the following study plans: