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CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2019/2020

Current Issues in Business from a V4 Perspective

The course is not on the list Without time-table
Code Completion Credits Range Language
U88E0101 KZ 6 4P+0C
Lecturer:
Tutor:
Supervisor:
Department of Management Studies
Synopsis:

he course, organized in five full-day lectures involving an international group of guest lecturers and supported by the Visegrad Funds, will take a multidisciplinary approach, introducing and developing particular advanced topics relevant for business. This will be addressed from a Central-European view-point, providing students with international as well as regional-specific insights.

Requirements:
Syllabus of lectures:

- The Significance and Background of a V4 Perspective

- Macroeconomic processes from a Hungarian perspective

- Innovative Approaches to Marketing from a Slovak Perspective

- Innovation Management and Knowledge Transfer from a Polish Perspective

- Issues in Business from a Practitioner's Perspective

Syllabus of tutorials:
Study Objective:

The aim of the course is to give undergraduate students who have already taken fundamental courses in management, economics and marketing a comprehensive insight into the business environment, embracing the macroeconomic and legal situation, consumer demand and marketing approaches, as well as trends in product and production innovation.

Study materials:
Note:
Further information:
No time-table has been prepared for this course
The course is a part of the following study plans:
Data valid to 2019-10-18
For updated information see http://bilakniha.cvut.cz/en/predmet5157206.html