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CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2020/2021

Cross-cultural Management

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Code Completion Credits Range Language
U16E0102 Z,ZK 6 2P+2C English
Lecturer:
Galina Ostapenko (guarantor)
Tutor:
Galina Ostapenko (guarantor)
Supervisor:
Institute of Management Studies
Synopsis:
Requirements:

Upon successful completion of this course, students will be able:

- understand the implications of the globalization of business for effective management

- understand cross - cultural principles and acquire a sharper understanding of their own culture and how it impacts their behavior in a multicultural setting

- use basic strategy and apply cultural models and frameworks of doing businesses in different countries

- interpret behavior, attitudes and communication styles of people from different cultures correctly

- negotiate effectively in intercultural and international decision-making meetings and processes

Examination includes active participation in seminars and completion of assignments given during the course.

The final grade

Table1. Assessment methods and criteria:

Requirement type Points (Weight)

1. Active lecture/seminar/workshop/tutorial participation 20 %

2. Essay (up to 3 pages ) 15 %

3. CLASS short PRESENTATION 15 %

4. MAIN PP-PRESENTATION with written assignment 25 %

5. Group CASE Study Presentation 25%

Exam (Final assessment)

Students are admitted to the exam (final test) if they earn at least 70 % points from their activities (1- 5), determined in Table 1. According to exam results all students will receive their grade; determination of final grade (see Table 2).

Table 2. Determination of the final grade

The final score of points Final Grade

50 - 59 E

60 - 69 D

70 - 79 C

80 - 89 B

90 -100 A

Syllabus of lectures:

COURSE CONTENT

1. Introduction to cross cultural management. Global environment and globalization of business. (lectures: 2, seminars: 2)

2. „Culture“, its definition and characteristics. Cultural factors and specifics, their possible consequences and influence on different aspects of business. Cultural differences around the globe. Dimension of culture. Hofstede's cultural paradigm. ( lectures: 2, seminars:2)

3. Dimension of culture. Lewis, Trompernaas, Hall approaches. Emergent cross- cultural theories and perspectives.( lectures: 2, seminars: 2)

4. Developing Cross - Cultural competence. Stages of Cross- Cultural competence. Understanding phenomena of culture shock, ethnocentrism, stereotypes. Cross - Cultural competence and Business. ( lectures: 2, seminars: 2)

5. Principles of Effective Communication. Different Communication Styles. Verbal and nonverbal language. Challenges of Communicating across Cultures. The methods of conflict resolution adopted in different cultures. ( lectures: 2, seminars: 2)

6. Principles of Effective Negotiation. Different Negotiation Styles. Challenges of Cross-Cultural Negotiation. The methods of conflict resolution adopted in different cultures (lectures: 2, seminars: 2)

7. Challenges of managing across countries. The strategy to managing across countries (ethnocentric, polycentric, regiocentric and geocentric predisposition of international companies doing business). What is <glocalization?> ( lectures: 2, seminars: 2)

8. Impact of culture on International Marketing decisions. Consumer behavior. Advertising. (lectures: 2, seminars: 2)

9. How different is the management style in different countries?( lectures: 2, seminars: 2)

10. Managing diversity in the field of HRM, managing creativity in the context of group and team. Leadership Styles around the world to build an effective team. (lectures: 2,seminars: 2)

11. Corporate culture in International companies. Case studies. Ethical business strategies and social responsibility. (lectures:2, seminars: 2)

12. Becoming a global manager. (lectures: 2, seminars: 2)

13. Guest -speaker Managing international careers: challenges and opportunities for the 21-st century. (lectures: 2, seminars: 2)

14. Final test: 2)

Syllabus of tutorials:

1) ACTIVE LECTURE/SEMINAR/WORKSHOP/TUTORIAL PARTICIPATION: attendance at the lecture 2x random check on 5 point (i.e.10 points) plus active work at practice classes (10 points). Total: 20 POINTS FROM GRADING SYSTEM.

Students are required to attend not less than 80% of all lectures and the tutorials linked to the course.

2) WRITTEN ESSAY< What is a global manager?15 POINTS FROM GRADING SYSTEM>:

3) THE TOPICS OF Short (7-10 min, 6 -10 slides) PRESENTATION REPORTS.: 15 POINTS FROM GRADING SYSTEM).

4) The MAIN PP-PRESENTATION: COUNTRY, CULTURE, BUSINESS: 25 POINTS FROM GRADING SYSTEM

STUDENTS CAN WORK IN PAIRS and, accordingly, MAKE PRESENTATIONS IN PAIRS both for short Presentation and the Main Presentation <Doing business with..> (see tasks 3 &4 )

5 ) GROUP CASE STUDY PRESENTATION: 25 POINTS FROM GRADING SYSTEM. (Each group should have approximately 5 - 6 students who will be required to give a case analysis presentation). Case studies presented as if the presenter(s) were making a presentation to a board of directors or management team faced with a decision. The researchers may state the key facts and cover the generalities of the case, as they would with a business decision, but the presenters should not spend excessive time on the details. The presenters should assume that everyone has already completed the readings and knows the facts of the case. For each of the cases the special task and questions by the teacher will be determined.

Study Objective:

The aim of the course is to better understand the dynamics of the concept of culture and how to manage and do business successfully with different countries and cultures in changing global cross-cultural environment.

Study materials:

RQ BOČÁNKOVÁ, M. Intercultural communication : typical features of the Praha Oeconomica 2010 978-80-245-1648-6

Czech, British, American, Japanese, Chinese and

Arab cultures

RQ MARIE-JOËLLE BROWAEYS & ROGER PRICE <Understanding Cross- Cultural Management> (second edition) London FT/Prentice Hall 2012 ISBN-13: 978-0273732952

RQ DERESKY, H. International management : managing across Upper Saddle Pearson 2011 0-13-196858-0

borders and cultures River Prentice Hall

RE TROMPENAARS, F. Riding the waves of culture: Understanding Cultural Diversity in Business(second edition) London Nicholas Brealey Publishing Ltd 2010 ISBN 1-85788-176-1

RE HOFSTEDE, GEERT; HOFSTEDE, GERT JAN "Cultures and Organizations - Software

of the Mind". (third edition) London McGraw Hill Professional, 2010 ISBN: 978-0-07-177015-6

RE

LEWIS, RICHARD. When Cultures Collide: Leading Across Cultures (third edition) Boston-London Nicholas Brealey Publishing ltd ISBN: 978-1904838029

* RQ - required RE - recommended

Note:
Time-table for winter semester 2020/2021:
06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue
Fri
roomDEJ:104
Ostapenko G.
09:00–10:30
(lecture parallel1)
Dejvice
104
roomDEJ:104
Ostapenko G.
10:45–12:15
(parallel nr.101)
Dejvice
104
Thu
Fri
Time-table for summer semester 2020/2021:
Time-table is not available yet
The course is a part of the following study plans:
Data valid to 2020-09-25
For updated information see http://bilakniha.cvut.cz/en/predmet5147906.html