Marketing of Air Transport

Garant předmětu:

Lecturer:

Tutor:

Supervisor:

Department of Air Transport

Synopsis:

Definition, purpose, evolution, stages and types of marketing. Marketing in air transportation. Marketing research. Market segmentation. Airlines marketing strategies. Airline Products. Yield management and revenues. Air transport market sales.

Requirements:

No requirements.

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

Students will gain knowledge about purpouse and tactics of modern marketing. Corporate marketing moves. Distinction of marketing in air transportation.

Study materials:

Jarach, D.: Airport Marketing: Strategies to Cope with the New Millennium Environment. 2005. ISBN: 978-0-7546-4085-1

Shaw, S.: Airline Marketing and Management. MPG Books LTD. Bomin, Cornwall. 2007

Kotler, P.: Marketing Management: Analysis, Planning, Implementation and Control. Prentice Hall. Englewood Cliffs, New Yersey. 1988

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans:

• LO nav.komb.13/14 (compulsory elective course)
• LO nav.komb.14/15 (compulsory elective course)
• PL nav.komb.15/16 (compulsory elective course)
• PL nav.komb.16/17 (compulsory elective course)
• PL nav.komb.17/18 (compulsory elective course)
• PL nav.komb.18/19 (compulsory elective course)