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CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2019/2020

Marketing of Air Transport

The course is not on the list Without time-table
Code Completion Credits Range Language
21Y2MK KZ 2 2+0 Czech
Lecturer:
Tutor:
Supervisor:
Department of Air Transport
Synopsis:

Definition, purpose, evolution, stages and types of marketing. Marketing in air transportation. Marketing research. Market segmentation. Airlines marketing strategies. Airline Products. Yield management and revenues. Air transport market sales.

Requirements:

No requirements.

Syllabus of lectures:
Syllabus of tutorials:
Study Objective:

Students will gain knowledge about purpouse and tactics of modern marketing. Corporate marketing moves. Distinction of marketing in air transportation.

Study materials:

Jarach, D.: Airport Marketing: Strategies to Cope with the New Millennium Environment. 2005. ISBN: 978-0-7546-4085-1

Shaw, S.: Airline Marketing and Management. MPG Books LTD. Bomin, Cornwall. 2007

Kotler, P.: Marketing Management: Analysis, Planning, Implementation and Control. Prentice Hall. Englewood Cliffs, New Yersey. 1988

Note:
Further information:
No time-table has been prepared for this course
The course is a part of the following study plans:
Data valid to 2019-12-13
For updated information see http://bilakniha.cvut.cz/en/predmet3107806.html