Marketing in Transportation
The course is not on the list Without time-table
Code | Completion | Credits | Range | Language |
---|---|---|---|---|
617MVD | Z,ZK | 2 | 2+1 | Czech |
- Garant předmětu:
- Lecturer:
- Tutor:
- Supervisor:
- Department Děčín
- Synopsis:
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General principles of the marketing applied in transportation. Marketing, marketing research, macroworld, microworld, markets, market positioning, products, brands, package, service, pricing, distribution channels, physical distribution, retail, wholesale, promotion, advertising, segmentation, placement, action plan.
- Requirements:
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not defined
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
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To acquire marketing skills and to know how to apply them to chosen tasks.
- Study materials:
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Řezníček B., Šaradín P.: Marketing v dopravě. ISBN 80-247-0051-4. 2000
- Note:
- Further information:
- No time-table has been prepared for this course
- The course is a part of the following study plans:
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- KOMBI studium od 13-14 (obor MED) (compulsory course)
- KOMBI studium od 12-13 (obor MED) (compulsory course)
- PRE oboru MED rozřazení od 13-14 (compulsory course)
- KOMBI studium od 13-14 (obor MED) skok do 2.r. (compulsory course)
- KOMBI studium od 14-15 (obor MED) (compulsory course)
- KOMBI studium od 13-14 (obor MED) skok do 3.r. (compulsory course)
- PRE oboru MED rozřazení od 14-15 (skok z 1. r.) (compulsory course)
- PRE oboru MED rozřazení od 14-15 (compulsory course)
- PRE oboru MED rozřazení od 12-13 (skokMelnikov) (compulsory course)
- KOMBI studium od 14-15 (obor MED) skok z 1.r. do 3.r. (compulsory course)
- PRE bak. studium oboru MED rozřazení od 15-16 (compulsory course)
- PRE bak. studium oboru MED rozřazení od 15-16, od 3.ročníku obor MED v KOMBI formě (compulsory course)