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CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2019/2020

Marketing in Transportation

The course is not on the list Without time-table
Code Completion Credits Range Language
17MVD Z,ZK 2 2+1 Czech
Lecturer:
Tutor:
Supervisor:
Department of Logistics and Management of Transport
Synopsis:

General principles of the marketing applied in transportation. Marketing, marketing research, macroworld, microworld, markets, market positioning, products, brands, package, service, pricing, distribution channels, physical distribution, retail, wholesale, promotion, advertising, segmentation, placement, action plan.

Requirements:

not defined

Syllabus of lectures:
Syllabus of tutorials:
Study Objective:

To acquire marketing skills and to know how to apply them to chosen tasks.

Study materials:

Řezníček B., Šaradín P.: Marketing v dopravě. ISBN 80-247-0051-4. 2000

Note:
Further information:
No time-table has been prepared for this course
The course is a part of the following study plans:
Data valid to 2019-10-18
For updated information see http://bilakniha.cvut.cz/en/predmet2803606.html