Marketing in Transportation
- Department of Logistics and Management of Transport
General principles of the marketing applied in transportation. Marketing, marketing research, macroworld, microworld, markets, market positioning, products, brands, package, service, pricing, distribution channels, physical distribution, retail, wholesale, promotion, advertising, segmentation, placement, action plan.
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
To acquire marketing skills and to know how to apply them to chosen tasks.
- Study materials:
Řezníček B., Šaradín P.: Marketing v dopravě. ISBN 80-247-0051-4. 2000
- Further information:
- No time-table has been prepared for this course
- The course is a part of the following study plans: