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CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2019/2020

Building Technology and Management 4

The course is not on the list Without time-table
Code Completion Credits Range
524PAM4 KZ 2 1+1
Lecturer:
Tutor:
Supervisor:
Department of Construction Engineering II
Synopsis:

Overview of a business project, advantages vs disadvantages in comparison with competition. Marketing, analysis of customer potential, competition, marketing strategy, tools of marketing. Budget, revenue, costs, profit, financing, return on investment, cash flow.

Requirements:
Syllabus of lectures:
Syllabus of tutorials:
Study Objective:

Develop a feasibility study to realize a business project

Study materials:

Fotr, J.: Podnikatelsý plán a investiční rozhodování, Vydavatelství Economia Praha

Jirásek, J.: Strategie, vydavatelství Professional Publishing Praha

Synek, M., kol.: Manžerská ekonomika, vydavatelství Grada Publishing Praha

Note:
Further information:
No time-table has been prepared for this course
The course is a part of the following study plans:
Data valid to 2019-10-18
For updated information see http://bilakniha.cvut.cz/en/predmet25042805.html