Corporate Economy

Garant předmětu:

Lecturer:

Tutor:

Supervisor:

Institute of Management Studies

Synopsis:

Concept and fundamental categories of modern marketing in a developed market economy,their core and contents. Methods and procedures of the main factors of a company's marketing mix.Personnel and HR management,personnel planning.Analysis of positions and preparation of working tasks.Recruitment and selection of workers.Hiring and orientation of workers.Dislocation and release of workers.Worker assessment.Education and development.Labour relations.Organisation of work and labour conditions.The substance of an enterprise and business undertakong,competitive environ.development of business economics,business effectiveness and its main categories,enterprise typology,life of an enterprise(incorporation,growth,crisis,liquidation).Structure of an enterprise in terms of equity,capital and organisation.Activities of an enterprise and their control(production,purchase,sales,financing,investments).

Requirements:

no prerequisities

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

This subject provides an introduction to the basic categories of modern marketing,especially marketing research,consumer behaviour and the application of marketing mix.The course provides a basic knowledge of personnel management,i.e.management strategy,policy and tools.The course also presents the basic categories of business economics-an enterprise,business undertaking,revenues,expenses,profit etc. and explains the basic activities of an enterprise, and uses exercises to present the basic computations which are used in enterprises.

Study materials:

not available

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans: