- Department of Logistics and Management of Transport
Basic knowledge of main economic disciplines, especially marketing, microeconomics and macroeconomics.
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
Knowledge necessary for working in the field of marketing strategies. Knowledge of marketing research, data processing and interpretation; marketing communication.
- Study materials:
Kotler P.: Marketing Management, Praha, Grada, 1996, 2000,, Payne A.: Marketing služeb, Praha, Grada, 1996,, Merret H.: Marketing Management, Praha, Grada, 1996.
- Further information:
- No time-table has been prepared for this course
- The course is a part of the following study plans: