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CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2019/2020

Strategic Marketing

The course is not on the list Without time-table
Code Completion Credits Range Language
13Y2SM KZ 2 2+0 Czech
Lecturer:
Tutor:
Supervisor:
Department of Logistics and Management of Transport
Synopsis:
Requirements:

Basic knowledge of main economic disciplines, especially marketing, microeconomics and macroeconomics.

Syllabus of lectures:
Syllabus of tutorials:
Study Objective:

Knowledge necessary for working in the field of marketing strategies. Knowledge of marketing research, data processing and interpretation; marketing communication.

Study materials:

Kotler P.: Marketing Management, Praha, Grada, 1996, 2000,, Payne A.: Marketing služeb, Praha, Grada, 1996,, Merret H.: Marketing Management, Praha, Grada, 1996.

Note:
Further information:
No time-table has been prepared for this course
The course is a part of the following study plans:
Data valid to 2020-08-15
For updated information see http://bilakniha.cvut.cz/en/predmet24071105.html