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CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2019/2020

Marketing in Transport.and Telecommunications

The course is not on the list Without time-table
Code Completion Credits Range Language
13MDT Z,ZK 4 2+1 Czech
Lecturer:
Tutor:
Supervisor:
Department of Logistics and Management of Transport
Synopsis:

Analysing the marketing process. The core concepts of marketing. Understanding the role of marketing in organisations. Marketing management. Marketing of information systems and marketing research. Analysing the marketing environment (macro and microenvironment).

Analysing consumer markets and buyer behaviour. Analysing business markets and business buying behaviour. Identifying market segments and selecting target markets. Differentiating and positioning the market offer marketing mix. Developing, testing and launching new products. Product life cycles and strategies. Product lines, brands and packaging. Designing pricing strategies and programs. Selecting marketing channels. Physical distributions systems. Promotion and communication mix strategies. Sales promotion, advertising, public relations, programs, personal sale. Corporate business strategic planning. Market oriented strategic planning. Marketing in services and non-profit organisations.

Requirements:

None

Syllabus of lectures:
Syllabus of tutorials:
Study Objective:

Gaining marketing skills, the ability of application within selected topics.

Study materials:

Owing to rapidly changing conditions in this sphere, the current list of literature is supplied at the beginning of the term.

Note:
Further information:
No time-table has been prepared for this course
The course is a part of the following study plans:
Data valid to 2020-08-06
For updated information see http://bilakniha.cvut.cz/en/predmet24047805.html