International Trade

Garant předmětu:

Lecturer:

Tutor:

Supervisor:

Institute of Management Studies

Synopsis:

Basic overview of the import and export of material goods,the regular commercial conditions in these transactions, including payment security and accessories. Various forms of introducing companies onto the international markets. The field of international business, the field of international marketing which can then be applied in companies which enter into international business relationships. The term „culture“, its categories and impact on various aspects of business undertakings. The personality of an entrepreneur and its importance for successful deals, the negotiation process and its features, Rules of effective persuasion, Preparation of b. negotiations, the issue of concession and the position of power, Team negotiations and communication by telephone, tactics used in BC, preparation and comparison of communication styles.

Requirements:

Completion of basic economics subjects. Completion of Basics of Marketing.

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

This course offers a practical insight into international business transactions, presents issues related to international marketing and broadens the students' knowledge and skills with regard to the marketing aspects of international business undertaking; provides an introduction to the principles of international business communication (BC) and social and cultural differences and their impact on strategy and tactics in business communication with foreign partners.

Study materials:

Machková Hana, Černohlávková Eva, Sato Alexej a kol.: Mezinárodní obchodní operace, Praha: Grada, 2003, ISBN 80-247-0686-5.SATO, Alexej: Mezinárodní obchodní operace,Praha: HZ, 1999, ISBN 80-86009-27-0. Machková, H.:Mezinárodní marketing, Praha, Oeconomica, 2003, ISBN 80-245-0496-0.Machková, H., Sato, A., Zamykalová, M. a kol.: Mezinárodní obchod a marketing, Praha, Grada, 2002, ISBN 80-247-0364-5.Keegan, Schlegelmilch: Global Marketing Management A European Perspective, Harlow: Financial Times,Prentice-Hall, 2001, ISBN 0-138-41826-8. Zamykalová, M.:Mezinárodní obchodní jednání, Praha: Professional Publishing, 2003, ISBN 80-86419-28-2.Gullová, S., Müllerová F., Sato. A., Zamykalová, M.,: Obchodní jednání v zemích EU. Aktuální otázky mezinárodního obchodu, Praha: Vysoká škola ekonomická, 2002, ISBN 80-245-0444-8.FISHER, R. - PATTON, B - URY, W.: Dohoda jistá: Zásady úspěšného vyjednávání, Praha, Management Press, 1994, ISBN 80-85603-48-9.

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans:

• N-PMP-komb.forma od 10/11 (compulsory course)
• N-PMP-prez.forma od 10/11 (compulsory course)